We were recently commissioned to work with an advertising agency to undertake Pepsi’s 2014 World Cup campaign. It revolved around the top Pepsi sponsored footballers and renowned graffiti artists from each footballer’s country. Once the players had been photographed, large ten foot square canvas prints were produced, whereupon the graffiti artists would add their art. We then photographed the finished product on an 80Mp camera back to allow reproduction to billboard size. Colour accuracy was paramount as the colours had to match the Pepsi brand colours precisely. It was the most fun we’ve ever had on a shoot!